01.
PROJECT BRIEF.
PROJECT TYPE.
Brochure Website & Brand Development
MY CONTRIBUTION.
Brand Identity Creation
Visual & Web Design
Content Strategy
SEO Optimisation
EMPOWERING WOMEN’S LEADERSHIP ONLINE.
CRAFTING A VIBRANT DIGITAL IDENTITY FOR LEADERSHIP AND MINDSET COACHING.
02.
CHALLENGES.
CAPTURING THE ESSENCE OF EMPOWERMENT.
Starting from scratch, the challenge was to develop a visual identity and website that not only reflected Zahida Din's professional interests and personality but also resonated with her target audience.
Key challenges included:
/01
Creating a brand identity that stands out, using task-based provocations to explore clothing ideas and color schemes, and guiding the photography to match the brand's voice.
/02
Developing a content writing style that balances professional insights with Zahida's personal voice, while optimising for SEO to ensure visibility.
/03
Designing a website that is colourful, welcoming, and user-friendly, encouraging engagement from the first click.
A COLLABORATIVE JOURNEY TO BRAND IDENTITY.
03.
The solution was a deeply collaborative process with Zahida.
Through a series of small, task-based provocations, we explored various elements that would form the visual identity of the brand, from colour schemes to clothing ideas, culminating in a cohesive visual style that was then captured through carefully briefed photography.
We crafted a content style that reflects Zahida's personality and professional ethos.
Mindful of SEO requirements, the content was designed to engage and inform, positioning Zahida as a thought leader in her field.
WEBSITE DESIGN.
Following Zahida's brief for a colourful and welcoming site, we created a design that is visually appealing, easy to navigate, and reflective of the brand's mission to empower women.
The website serves as a platform for professional women seeking coaching, offering insights into Zahida's coaching philosophy and the transformative impact of her work.
CONTENT STRATEGY.
VISUAL IDENTITY DEVELOPMENT.
THE CLIENT SAYS.
04.
‘It was an absolute pleasure working with NOCTURN Designs. They made a daunting task enjoyable but breaking it down into bitesize chunks.
They have an amazing eye for design and a rich knowledge of all the elements that need to be considered to make a website impactful.
From advice on photography to messaging and brand, they were there to help every step of the way.
The process was actually fun, and I’m really happy with the finished website www.zahidadin.com- it started generating leads within days of being launched.
What more could I ask for!’
ZAHIDA DIN, LEADERSHIP & MINDSET COACH
05.
THE OUTCOME.
A VIBRANT PLATFORM FOR TRANSFORMATION.
The new brand identity and website have successfully encapsulated the essence of Zahida Din's coaching services, offering a vibrant and engaging online presence that:
Reflects Zahida's Mission: The website and brand identity clearly communicate Zahida's dedication to empowering professional women, showcasing her services in a way that resonates with her target audience.
Engages and Informs: Through a balanced mix of personal insights and professional advice, the website engages visitors, encouraging them to explore Zahida's coaching offerings.
Are you ready to transform your digital identity?
Let's collaborate to create a brand and website that truly represents you and your mission.