01.
PROJECT BRIEF.
PROJECT TYPE.
Non-Profit Organisation
MY CONTRIBUTION.
Logo Design
Brand Colour Scheme
Website Design
PDF Document Creation
Brand Narrative Development
URL: www.moveandcode.org
FROM BLANK CANVAS TO BRAND IDENTITY.
OVERCOMING STEROTYPICAL BOUNDARIES.
02.
CHALLENGES.
OVERCOMING
STEREOTYPICAL BOUNDARIES.
MOVE AND CODE, an innovative initiative aimed at empowering young female and non-binary individuals through creative computing and movement, faced several branding and design challenges:
/01
Developing a logo and colour palette that reflects the energy and educational focus of MOVE AND CODE, while being appealing to both young participants and adult stakeholders.
/02
Crafting a website that not only serves as an informative platform but also captures the essence of creativity and movement inherent to the programme.
/03
Achieving a design that balances simplicity and informativeness, tailored to appeal to both young people and their educators or funders.
CRAFTING CLARITY: THE EVOLUTION OF A NEW LOGO.
03.
In the creation of MOVE AND CODE's logo, we embarked on a meticulous journey of distillation, starting with a broad spectrum of draft logos inspired by their diverse mood board.
Through a collaborative process of exploration and refinement, we gradually stripped away the extraneous elements, honing in on a clear, simple design that perfectly encapsulates their vision and values.
VIBRANCY MEETS VERSATILITY.
04.
For the colour palette, we initiated a fresh, creative exploration to craft a youthful and engaging scheme that deliberately avoids stereotypical associations.
This process involved an iterative selection of vibrant, inclusive colours that resonate with the initiative's dynamic spirit and appeal to its diverse audience without relying on clichéd hues.
VISUAL SIMPLICITY WITH INFORMATIVE DEPTH.
05.
Our approach to the website was crafted to enhance user experience, weaving in interactive elements and motion that not only mirror the programme's dynamic nature but also introduce a novel narrative device: a single dot.
This dot, subtly integrated within a code-inspired landscape without being overly literal, serves as a captivating narrator throughout the site. Its movement across the page—growing, shrinking, forming shapes, and creating connections—adds a profound depth to the storytelling, making the design not just intuitive but also richly engaging, with layered navigation that bolsters both engagement and accessibility.
BALANCED DESIGN APPROACH.
06.
The final design strikes a perfect balance between visual simplicity and informative content, tailored to resonate with both the young audience and the adult decision-makers.
07.
THE CLIENT SAYS.
“John did a fantastic job working with Su and I to develop our branding and logo and put together a whole new website.
I had underestimated the work it takes to do this but John made it feel easy, broke down the steps into clear processes, was a great listener and wonderful creative collaborator.
We are so pleased with the results and are very excited to share it far and wide! Thank you John!”
Rebecca Evans.
Co-Director of MOVE AND CODE.
08.
THE OUTCOME.
INNOVATIVE IDENTITY:
CHAMPIONING GIRLS AND NON-BINARY CODERS.
The outcome of our design journey for MOVE AND CODE stands as a testament to the successful fusion of two Directors' visions into a cohesive, stereotype-defying brand identity.
This meticulously crafted design not only harmonises diverse ideas but also boldly addresses the initiative's core mission: to inspire and empower girls and non-binary individuals in the world of coding.
By steering clear of clichéd representations and focusing on inclusivity, the new brand design resonates deeply with its audience, setting a new standard for how educational programs can visually communicate their commitment to diversity and innovation in the tech space.
Inspired by MOVE AND CODE’s journey?
Let's collaborate to craft a brand experience that authentically represents your story and resonates with your audience.