REDESIGNING A DIGITAL HOME FOR A LEADING VOICE IN INCLUSIVE LEADERSHIP.
Story-driven, value-aligned.
01.
PROJECT BRIEF.
OUR CONTRIBUTION.
PROJECT TYPE.
Content writing support & structure
UX/UI design
Visual storytelling & brand refinement
SEO optimisation
Squarespace development
Interactive animations
Platform migration (WordPress to Squarespace)
Responsive design
Project management
Brand & Website Refresh
Equality Leaders is an award-winning business that transforms how organisations approach diversity, equity and inclusion learning. Trusted by top global brands and a bold vision to make learning the everyday culture, their team wanted a website that better reflected their expertise, values, and evolving role in shaping inclusive futures.
Explore Equality Leaders work at equalityleaders.com
CHALLENGES.
02.
CREATING A USER-FIRST EXPERIENCE THAT REFLECTS BOLD VALUES.
Equality Leaders came to us with a clear mission: to modernise their digital presence and create a site that felt less corporate and more human, while still retaining the strength and clarity of their brand.
/01
Turning complex DE&I learning business into a clear, engaging narrative that could be understood at a glance.
/02
Creating a vibrant, visually striking design that still felt accessible, readable, and easy to navigate.
/03
Moving away from a conventional, text-heavy corporate feel to something more values-led, sleek, and contemporary.
REFRAMING CONTENT TO SHOW, NOT TELL.
03.
Equality Leaders had a wealth of expertise and insight but much of the original content focused on telling users who they were.
We worked with them to restructure and shape the copy to better show the impact of their work focusing on clarity, outcomes, and how they support change-makers in real terms.
This made the site more engaging, direct, and client-focused.
BEFORE
AFTER
AFTER
BEFORE
BUILDING A BOLD & ACCESSIBLE VISUAL SYSTEM.
04.
The team wanted something bold, provocative and daring without losing accessibility.
We developed a refined colour palette, typography system, and visual metaphors that were rooted in their existing brand but elevated for digital clarity.
The design balances vibrancy with space, allowing users to engage deeply without feeling overwhelmed.
CRAFTING A NARRATIVE THROUGH MOTION.
05.
To enhance user flow and engagement, we introduced intentional animation and transitions that guide the user through the site as a narrative journey.
These subtle movements add energy and rhythm to the experience, helping convey the transformational nature of Equality Leaders’ work while still keeping the site sleek and responsive.
06.
THE CLIENT SAYS.
“Working with John was a pleasure. He took the time to understand our industry, company, and values, transforming our vision into a website that reflects our mission in ways we never imagined.
He challenged us to think differently and step outside the box. With his visionary approach and keen eye for detail, John brought our ideas to life. We couldn’t be happier with our new website, thank you.”
Equality Leaders
THE OUTCOME.
07.
A CONFIDENT, HUMAN-CENTRED SITE FOR A VALUES-LED ORGANISATION.
The new Equality Leaders website clearly communicates who they are, what they do, and most importantly why it matters. It brings clarity to a complex offering, making it easier for prospective clients to understand how Equality Leaders can support real, lasting change within their organisations.
By blending bold design choices with structured content and purposeful motion, we created a digital space that feels ambitious, inclusive, and alive with intention. It's a site that not only showcases their expertise but invites meaningful engagement from their audience.
The result? A platform that supports their growth, amplifies their mission, and reflects the leadership role they’re playing in shaping a more equitable future.
Looking to do something similar?
Let’s talk about how purposeful design can bring your story to life.